Manager of Analytics

Company: Copart
Location: Dallas
Posted on: November 1, 2024

Job Description:

Job DescriptionPosted Wednesday, August 7, 2024 at 6:00 AMWe are seeking a Manager of Analytics to lead our data-driven initiatives. The ideal candidate will be responsible for analyzing sales & marketing data, developing insights, and driving strategies to optimize our sales & marketing efforts and improve ROI. This role requires a blend of analytical skills, strategic thinking, and leadership abilities.Key Responsibilities:

• Develop and implement analytics frameworks to measure sales performance & marketing performance across various channels, including digital, social media, email, and traditional advertising.
• Extract and interpret data to identify trends, patterns, and insights that inform both sales & marketing strategies.
• Collaborate with marketing, sales, and product teams to align analytics efforts with business objectives and drive data-driven decision-making.
• Manage the collection and integration of marketing data from multiple sources, ensuring data accuracy and consistency.
• Present complex analytical findings in a clear and concise manner to stakeholders at all levels of the organization.
• Stay abreast of industry trends, tools, and best practices in marketing analytics and data science.Qualifications:
• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field
• 5+ years of experience in marketing analytics or a related field, with a proven track record of driving results through data analysis.
• Strong analytical skills, with proficiency in statistical analysis, data visualization, and marketing metrics.
• Excellent communication and presentation skills.
• Advanced knowledge of Salesforce Sales Cloud and Reporting.
• Proficiency in analytics tools and software (e.g., Google Analytics, Tableau, SQL).
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Keywords: Copart, Fort Worth , Manager of Analytics, Executive , Dallas, Texas