Director - Business Development

Company: Canyon Ranch Operating, LLC
Location: Fort Worth
Posted on: April 1, 2025

Job Description:

OverviewCanyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.The Director of Business Development will drive revenue growth by developing and executing outbound sales strategies, targeting corporate accounts for group bookings and corporate wellness programs across all Canyon Ranch properties, including Tucson, Lenox, Woodside and the Fort Worth Club. This role involves prospecting new clients, cultivating business relationships and delivering custom proposals to showcase Canyon Ranch's premier wellness offerings.Key responsibilities include identifying and engaging corporate prospects and target customer profiles, developing and executing strategic outbound lead generation initiatives, scheduling and facilitating prospecting meetings, and driving the sales process to secure new business opportunities.The Director of Business Development will maintain a strong sales pipeline by engaging with key target industries. This key player will also take a leadership role in planning and executing in-person sales trips, client events and educational trips. Must be an excellent team player and communicator. Is meticulous in documenting their sales activities so the team can act quickly and efficiently, documents lead and actively grows database for email communication and marketing.The ideal candidate will possess strong sales skills, a deep understanding of the wellness industry, a passion for promoting health and wellbeing, and an established network of corporate relationships, enabling them to cultivate partnerships and drive immediate impact in achieving quarterly and annual revenue goals.ResponsibilitiesEssential Functions and Duties include:

• Develop and execute outbound sales strategies to meet and exceed quarterly and annual revenue goals, focusing on Canyon Ranch's unique value proposition in the wellness industry. Generates group business through active solicitation, outside sales calls, incoming phone and email inquiries, as well as past group leads.
  • Meets or exceeds all activity standards for prospecting calls, appointments, presentations, proposals and production.
  • Identify and secure new corporate accounts for group bookings and special events, negotiating contracts and terms in collaboration with on-property sales directors to ensure profitable outcomes.
  • Maintain a robust pipeline by prospecting and engaging with potential clients in priority industries, driving consistent business development and conversion to maximize revenue generation. Represent Canyon Ranch at industry events to drive visibility and lead generation for group sales.
  • Provides timely reporting regarding forecasting and performance. Maintains accurate records of all sales activities, leads and bookings in Salesforce.QualificationsWHAT YOU'LL NEED TO BE SUCCESSFUL
    • 10+ years of experience required
    • Education: Minimum Bachelor's degree or equivalent experience
    • Demonstrates in-depth understanding of evolving luxury hospitality and wellness industries.
    • Knowledgeable and comfortable using Social Media tools for sales.
    • Possesses strong knowledge of the hospitality industry, current market trends, and economic factors.
    • Possesses strong understanding of the overall immersion wellness experience.
    • Proficient with Salesforce or similar CRM
    • Demonstrated experience in providing exemplary guest service.
    • Demonstrated proficiency in concepts such as RevPAR, RGI and their use in measuring market share.WHAT YOU'LL RECEIVE AS A CANYON RANCH COLLEAGUE
      • Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
      • Generous health plan including Health, Dental and Vision after 30 days of employment
      • 25 Days of personal and holiday time off
      • Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
      • Employer-paid life insurance and Employee Assistance Program
      • Paid Maternity leaveWORK LOCATION: This position can be based remotely, with preference in East or West Coast metro cities
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Keywords: Canyon Ranch Operating, LLC, Fort Worth , Director - Business Development, Executive , Fort Worth, Texas